Where does popculture come from? It isn’t a fluke thing, pop culture has deeper roots than you think. We see it in mainstreams film, television, video games, memes, brands and symbols, sports, slang, dance, fads and food.

Before it hits the mainstream, it has history. Alternative culture, subculture and counter culture, all combined with a little pop and then you have the stuff of legends.

There’s a Sync

It’s not just about what was popular in the past and the new way it’s popular now, but it’s about the connections between the two. We call these “Syncs”. In each episode of Alt.Pop.Repeat we’re mapping the syncs – from #RaidArea51, the rise in popularity of crystals, astrology – heck, even twerking.

This is the secret history of all our favourite things.

Tune in.

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